Syllabus

Eleven chapters,
one growth career.

Each chapter is roughly thirty minutes. Cold open, interactive concept, real case study, a mini-game with consequences, then a debrief that updates your company's state.

Ch. 01
The North Star
Strategy, ICP, JTBD, and the metric you live by.
The game · Pick the right north star metric for three companies given conflicting data.
Play →
Ch. 02
The Funnel
AARRR, lifecycle stages, and conversion math.
The game · Diagnose a leaky funnel and prioritize fixes by expected value.
Play →
Ch. 03
Channels
Channel-market fit. Why growth hacks don't generalize.
The game · Allocate a $50K test budget across six channels for your archetype.
Play →
Ch. 04
Organic
SEO, content, community, and owned audiences.
The game · Build a topical map and watch traffic compound across simulated months.
Play →
Ch. 05
Paid
Search, social, attribution, creative iteration speed.
The game · Ad auction simulator. Bid, optimize, scale, find what breaks.
Play →
Ch. 06
CRO
Landing pages, statistical significance, optimization vs theater.
The game · Landing Page Lab. Run variants, learn why most A/B tests are underpowered.
Play →
Ch. 07
Lifecycle
Onboarding, activation, retention, resurrection, churn.
The game · Drag cohort retention curves into shape. See LTV impact in real time.
Play →
Ch. 08
Analytics
Attribution models. Decision-making under noise.
The game · The Detective. The dashboard says one thing. The data says another. Find the lie.
Play →
Ch. 09
Brand & Creative
Message-market fit. Performance creative as the new copywriting.
The game · Write three ad variants, ship a split test, see which wins and why.
Play →
Ch. 10
AI-Native Growth
Agents in keyword research, creative, lifecycle, analytics.
The game · Assemble a mini agent workflow from prompt blocks for a real marketing task.
Play →
Ch. 11
Capstone
Existential growth challenge. Apply everything across a 20-minute scenario.
The game · Outcome determines your ending.
Play →

Foundation MVP · all 11 chapters live · ~30–40 minutes each.