What is AI-native growth marketing?

AI-native growth uses LLM agents as primary execution surface for keyword research, ad creative generation, lifecycle copy, analytics queries, and experiment analysis. The team's job shifts from doing the work to designing the workflows, evaluating outputs, and owning the judgment calls.

Where do AI agents add the most value in growth marketing?

Highest leverage today: keyword and topical research at scale, programmatic SEO content production, paid creative iteration (variant generation), lifecycle email/push copy, and analytics querying in plain English. Lowest leverage: anything requiring real customer judgment or unique brand voice without a strong evaluation harness.

What does the AI-Native chapter mini-game involve?

You assemble a working agent workflow from prompt blocks — input, retrieval, generation, evaluation, output — for a real marketing task. The game teaches that the prompt is not the agent; the workflow around the prompt is the agent.

Will AI replace growth marketers?

It replaces the execution layer (writing variant 47 of an ad, building the 200th programmatic page) but raises the bar on judgment, taste, and system design. Marketers who can specify and evaluate agent workflows will compound; ones who only execute won't.

Chapter 10 · AI-Native Growth

Growth / A Story

Ch. 10 · AI-Native Growth

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