Play Chapter 1 free.
Unlock everything for $29.
No subscription. No monthly charge. One payment unlocks all 11 chapters, every game, and your full run history — for life.
No credit card. Start playing now.
- Chapter 1: The North Star (30 min)
- Full archetype selection
- Chapter 1 game: pick the right north star metric
- Shareable run summary
- Chapters 2–11 locked
Lifetime access. Pay once, play forever.
- All 11 chapters (North Star → Capstone)
- All 11 chapter games — simulators, budget allocators, ad auctions
- Four archetypes with branching outcomes
- Multiple endings based on your decisions
- Achievement badges and XP system
- Personal run history and analytics dashboard
- Narrative carryover — your choices affect later chapters
- Shareable completion certificate
- Lifetime access, no subscription
Secure checkout via Stripe. Instant access after payment.
Common questions
What happens to my Chapter 1 progress if I upgrade?
Everything carries over. Your archetype, decisions, and run history from Chapter 1 continue into Chapter 2 exactly as if there was no interruption.
Is this really one payment, no subscription?
Yes. $29, one time. No monthly charge, no annual renewal, no surprise invoice. Lifetime access to all current and future chapters.
Can I get a refund?
If you finish Chapter 2 and feel it wasn't worth it, email us within 7 days for a full refund — no questionnaire.
Does the story change based on my decisions?
Yes. Your archetype determines how your decisions are weighted, and the company state you build in each chapter affects what options are available in later ones. The Capstone chapter has multiple distinct endings.