What is channel-market fit?

Channel-market fit is the match between a product, its customer, and a specific acquisition channel. The same channel that minted one company often fails at a similar-looking one because audience intent, creative format, and unit economics differ. Channels are not interchangeable — most growth hacks don't generalize.

How should you allocate a test budget across new channels?

Allocate to learn, not to scale. Spend enough per channel to reach statistical signal on CAC and conversion (typically 30–50 conversions), no more. Concentrate budget on two or three channels with the strongest a-priori fit for your archetype rather than spreading thin across six.

What does the Channels chapter mini-game test?

You're given a $50K budget and six candidate channels for your chosen company archetype. You allocate, then watch CAC, volume, and quality play out over a simulated quarter. The game reveals which channels are structurally wrong for your business — not just expensive.

Why don't growth tactics from one company work at another?

Because the channel that worked depended on a specific audience, price point, sales cycle, and creative format. Copying the tactic without copying those preconditions usually fails. Channel-market fit, like product-market fit, is earned per company.

Chapter 03 · Channels — Growth Marketing

Growth / A Story

Ch. 03 · Channels

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